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Identify and focus on your lovers and swingers who are passionate about your idea and open to it while avoiding engagement with haters.

Step 1: Identify Lovers, Swingers, and Haters

Write down some characteristics that you recognized fitting to each group.

Lovers: Passionate supporters who spread the word about your idea.

Swingers: People who are open to your idea but haven’t bought into it yet.

Haters: Closed-minded individuals who may criticize or dismiss your idea.

Step 2: Reach Out to Lovers and Swingers

Write down ideas for reaching out to Lovers and Swingers, such as Hosting events where lovers can bring their friends. Utilize targeted Google ads for lovers and swingers etc.

Keep in mind not to focus on the haters. 

Step 3: Update and Adapt

Continuously update your content to stay relevant and appealing to your Lover audience.

By understanding the characteristics of your supporters and designing targeted outreach strategies, you can effectively engage with Lovers and Swingers, maximizing the impact of your idea rather than losing all your energy on haters.

The Videos and recipes to each card are publicly available, but only those bootstrappers who sit down and map out their idea, product or service will get an extra boost to the future.

Love & Swing

Love & Swing

20 min
Persona (optional)
A hat, of course 👒
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