Write a letter to your ideal customer, placing them at the center of your message rather than focusing solely on your brand. Avoid the self-centered approach that fails to consider the perspective of your customer.
Step 1: Customer-Centered Perspective
Get into the perspective of your customer. Don't be like a person who only talks about themselves. Show interest in others to avoid turning them off from your idea or brand.
Step 2: Write a Letter
Craft a letter addressed to your ideal customer or target audience, emphasizing their needs, desires, and interests. Shift the focus away from your brand and place them on the main stage. Show genuine empathy and understanding, conveying how your idea can enrich their lives or solve their problems.
Step 3: Watch Our Example
Watch the example Manfred wrote in the video above to understand better.
By writing a customer-centered letter, you ensure that your idea is presented in a way that resonates with your target audience. By putting their needs and perspectives at the forefront, you establish a strong connection and increase the likelihood of engagement and success. It is like inviting your persona to spend quality time with you.
The Videos and recipes to each card are publicly available, but only those bootstrappers who sit down and map out their idea, product or service will get an extra boost to the future.